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Theadora Powell

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Theadora Powell

Theadora Powell Theadora Powell Theadora Powell
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  • Upcycling

Calling all nerf agents

It's Time

To get armed


It's Nerf or Nothing

An Industry Brief

The client, Hasbro Games, wanted to launch a new type of Nerf toy that is action packed and complements their current range and theme of Nerf guns.


My proposal is a new Nerf Agent series with mission cards prompting activities, spy accessories and exciting new ammo. Your weapon is on you at all time, 



The Market

Nerf's focused target audience is typically between 6-11 year olds and their gun ranges reflect this as they are designed to shoot slower and contain less ammo so as not to overwhelm the child. 


The popularity of interactive and multi-functional toys has risen due to the influence of TV shows, cartoon characters and movies shaping young children's wants and needs. In particular, iconic movies like the Bond series and Mission Impossible have inspired a trend towards these style of action toys.


Here the TM HAWK SK80 can challenge its competitors in the market as it becomes a strong and emerging contender whilst staying true to its legacy of Nerf warfare.



Keep your cards and weapons close to your chest

The TM-HAWK SK80  is designed to fit to your arm. Simply, slide your arm into the open frame of the gun and grip on to the internal bar to hold it tightly in place. The benefit of having your weapon close to your body allows you to make stealth attacks in combat as you roll into action and snipe enemies from secluded locations.  


Featured on your TM HAWK SK80 is a sniper beam to help you lock onto target and focus your shots. Reload your ammo into the gun via a push slot at the back and fire away via the button on your internal grip bar.


Your ministry of agents; Tinker, Tailor, Soldier, Sailor will set you your missions over enemy lines with the mission cards and supplied is your special body vest with storable ammo.


In the event of black out or night missions, don your spy goggles and activate infrared vision to pick out the enemy. If all else fails, your watch should scan for signs of activity in the nearby area. 


Good luck agents.

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