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epoch
Let's do the time warp
Epoch's beginning
I was tasked with creating a new brand from scratch around a product of my choice, showcasing it's back story and strategy for entry into the market.
Epoch’s initial launch featured a selection of retro record players that were designed to reflect iconic products and technologies relating to music that were popularised and produced during the
50’s, 60’s and 80’s.
Epoch's vision
My mission was to breathe life back into much loved vintage classics and to connect generations through a time capsule of retro products.
I wanted mature consumers to relive the happy memories of their youth and for current generations to appreciate the experiences their families would have grown up with.
Epoch's Identity
Epoch is a marriage between our past, our present and our future connecting generations through the familiarity of technology and style. As such, the brand's mantra and tagline is ‘Let’s do the timewarp’ as you connect with the past using a vintage product whilst enjoying modern media of the present.
Epoch's branding is individual but the illustrations and imagery are designed to correspond with the lifestyle and design of each era whilst being given a modern and unusual twist.
Epoch's product range
The Epoch Mantra
“Here at epoch we favour the weird, the different, the quirky.
Times are changing but we can still appreciate how far technology and society have come and the iconic designs that have emerged from the timeline of our past.
We tend to think if it ain’t broke don’t fix it, but why not give it a new lease of life?
Epoch is here to breathe life back into vintage and bring your much loved classics into the 21st century.
So we say, LET’S DO THE TIME WARP!"